You'll also increase your Hunter Rank, which unlocks new quests, including some optional ones. By completing assigned quests, you'll unlock new areas, utilities, characters and, most importantly, monsters. Monster Hunter: World's story is essentially a series of excuses to hunt monsters-though there are some cool characters and it's exciting to see the world expand as you go-but there is still a campaign of sorts. Assigned quests are basically story quests. Quests are ranked according to their difficulty and are split into two groups: assigned and optional.